Most people think deploying an AI Bot requires a developer, a server, and weeks of configuration. With Mai.today, you can have a working Bot on Telegram or LINE in the time it takes to drink a coffee. This guide walks you through exactly how.
Before You Start: Choose Your Bot Type
Mai.today offers pre-built Bot templates optimized for specific use cases. Pick the one that matches your biggest immediate pain:
- Customer Service Bot — handles FAQ, product questions, order inquiries, routes complex issues to you
- PM Bot — manages tasks, sends reminders, generates progress reports
- Marketing Bot — schedules social posts, tracks content calendar, drafts copy
- Finance Bot — logs transactions, generates expense reports, monitors budgets
If you're unsure, start with the Customer Service Bot — it has the fastest ROI and clearest success metrics.
Step-by-Step Deployment
Create your Mai.today account
Go to mai.today and sign up free. No credit card required for the Free plan.
Create a new Bot
Click "New Bot" → select your Bot type → give it a name. Use something your customers will recognize (e.g., "Support Assistant" or your brand name + "Help").
Configure the Bot's personality and scope
In natural language, describe: what this Bot should help with, its tone (friendly/professional/casual), and what it should NOT answer (so it knows to escalate). Example: "You are a helpful customer support assistant for Acme Design Studio. Answer questions about our services, pricing, and portfolio. If asked about specific project timelines or custom pricing, ask for the customer's email and I'll follow up personally."
Upload your knowledge base
Upload any relevant documents: FAQ, product catalog, service description, pricing sheet. Supported formats: PDF, Word, plain text, or paste content directly. The Bot uses this to answer accurately.
Connect to your platform
Click "Connect Channel" → select Telegram (or LINE/Discord/Slack/Web Widget). For Telegram: create a Bot via @BotFather, copy the Token, paste into Mai.today. For LINE: create a Messaging API channel in LINE Developers Console. Mai.today guides you through each platform step-by-step.
Activate and test
Click "Activate Bot." Wait for the green "Connected" status. Open Telegram/LINE and send a test message. Verify the Bot responds correctly. Done.
Optimizing After Launch
The first week is about learning, not perfection. Do these things regularly:
Review conversation logs daily (first 2 weeks)
Check where the Bot gave wrong or incomplete answers. Add better answers to your knowledge base. Most Bots reach 85%+ accuracy within 2 weeks of active tuning.
Set escalation rules
Define specific phrases that should always route to a human: "refund," "complaint," "I'm angry," "legal action." Add these to your Bot's escalation rules. The Bot will flag these and notify you immediately.
Enable BYOK for cost control (Pro feature)
Once your Bot is handling real traffic, consider switching to BYOK to control AI costs. Use a cost-efficient model like Gemini Flash for high-volume FAQ responses, and a more capable model for complex queries.
Common Mistakes to Avoid
- Knowledge base too sparse: Upload more documents. The Bot is only as good as its knowledge. If customers ask questions your knowledge base doesn't cover, the Bot will struggle.
- Scope too broad: Don't try to make one Bot do everything. A Customer Service Bot focused on your product is far more effective than one trying to also be a PM Bot.
- No escalation rules: Always set up escalation for complaints and refund requests. Don't let a Bot handle emotionally charged situations without a human safety net.
- Not reviewing logs: The first month is your learning period. Review logs every few days to find improvement opportunities.
Learn more about the full system: Mai.today AI Operations Center: Complete Architecture Guide
Ready to deploy your first Bot?
Free account, no credit card. Your first Bot can be live in 5 minutes.
Deploy Your First Bot FreeFAQ
Do I need a Telegram or LINE business account?
For Telegram, you just need a personal account and to create a Bot via @BotFather (free, takes 2 minutes). For LINE, you need a LINE Official Account (there's a free tier for low-volume usage).
Can I deploy the same Bot to multiple platforms?
Yes. One Mai.today Bot can connect to Telegram, LINE, Discord, and your website's chat widget simultaneously. The Bot maintains separate conversation history for each platform and user.
What happens if my knowledge base is empty?
The Bot will use its general AI knowledge but won't have specific information about your product or service. Always upload at least a basic FAQ before going live. Even a simple 1-page document improves accuracy significantly.
How do I know if my Bot is working well?
Check three metrics: (1) % of questions answered without escalation — target 70%+, (2) customer satisfaction — ask customers to rate the Bot response, (3) your own time spent on customer service — it should decrease week over week.